The Social Media Movement
There is absolutely no doubt in my mind that social media has revolutionised the way we live.
It has changed us down to our foundations.
Though some people are blind to this stunning transformation. Let me bring it to light for you.
In 1980, the main method of communication was landline telephones, handwritten letters and then the impressive fax machine. People still wrote love letters to each other, you faxed a copy of your report to your best friend and having a telephone in your bedroom meant you were not just well off, but spoiled.
Flash forward to 2012.
You are experiencing one of modern man’s greatest marvels - the internet.
A body of media so extensive it’s almost sizeable to our galaxy, but with every single particle of it within grasp.
The previous decade has been one of expansion and uncontrollable growth in the social media sector. Early on favourite Myspace gave way to giants Facebook and Twitter, founded in 2004 and 2006 respectively. Middle sibling YouTube, bursting onto the scene in 2005, has significantly altered our access to media which we could previously only hire, buy or view for a limited time on TV.
Beyond these three big names, there are hundreds more, some generalists like Google+ and other more niche sites like LinkedIn, deviantArt and Last.fm.
Across these various sites, people from all walks of life are given the chance to connect - so long as they have an internet connection.
The New Age of Social
Social media connects one mother to another, a retiree to a forgotten highschool friend, a teenager to their favourite band, the West to the Eastern world and Hollywood to the globe.
What’s more, as the social media movement really begins to pick up the pace, founders, investors and developers are taking it in an array of new directions, from connecting consumers to businesses, to creating mass awareness of causes and building scores of public opinion, the likes of which the world has never seen.
So if you ever thought social media had nothing to offer you, think again.
Latest post provided by Taylor Pini, leading dLook Copywriter
SEO Basics: Backlinks
So you have a website, you added your keywords, your service area, your products, your contact details, a few graphics and now you sit back and watch the results … wouldn’t it be lovely if that were the case.
To gain high exposure in the major search engines, like Google and Bing, relies on a whole host of factors - the one we are focusing on today is Backlinks.
What is a backlink?
A backlink is a hyperlink from another website to yours.
This could be from your profile page in Twitter, Facebook or YouTube, or it may be a link from a suppliers or customers website.
Backlinks are a little bit like money - you never seem to have enough!
If asked for the optimal number for backlinks for a website I’d have to say how well do you want it to perform?
Google sees backlinks as one major indicator of site integrity - and it’s not just the number, it’s the quality as well.
Like the huge range of web pages found on the Internet, so too are the diversity of backlinks.
There are many forms of URL extensions such as .com, .edu, .org, .gov sites. There are OBL’s to consider, anchor text, pagerank and then the Do Follow or No Follow rule!
Sound confusing?
.GOV is a Good Surname
Let’s start with the URL extensions - every website on the web has a unique address called a URL (Uniform Resource Locator) which goes something like http://www.dlook.com.au. There can be no two website page addresses are the same – like a phone number – every page has be uniquely identified to ensure you get where you clicked.
In terms of understanding backlinks the focus is on the “.com.au” section (as shown in example) known as gTLD’s (global Top Level Domains). These consist of restricted and unrestricted domain extensions that are weighted differently by Google.
A gTLD extension denotes the type of page it is, the most common is .com (which includes .com.au as well as other country codes) and are given out for general use. More recently the .org extensions were classified unrestricted and fall into this category of general release as well.
However, .edu and .gov extensions are restricted gTLD’s and therefore less accessible. There are numerous restricted URL extensions but these two are the most common and typically are harder to get and so hold more weight in the eyes of Google.
Though backlinks are worth collecting, not all backlinks provide the same value … .gov and .edu extensions are much more desirable than the more common .com.
I Will Follow You
Websites may provide backlinks but they have the option of adding their tick of approval … or not.
Some websites choose to add the phrase “NoFollow” in their source code – which means the originating site does not endorse the link or, more specifically, it removes any search engine value from the link.
The link is still available to be clicked by real (human) viewers, but adding NoFollow has instructed the search engine that their site does not support the link.
The only way to check if a site provides Do Follow links is to check the source code of the website you are looking at.
So the best links are Do Follow backlinks … providing a full endorsement to your page.
Why Link Pages Don’t Work
Well, that’s not totally true. Though a single web page only has so much value to give out.
If we put a figure of 100 as an example … If you only have one link on the page then that link gets 100%. If there are two, 50 / 50. Five 20% each and so on.
The term that pops up often is OBL’s or other backlinks. When you run a search with a backlink checker it often includes a column denoting OBL’s. This is to highlight the number of other links that share the page with you - this could be a few to a few thousand.
So getting lots of No Follow links on pages with OBL’s numbering hundreds or more … well is possibly not the best use of your time.
Anchor Text Explained
Another key factor in integral backlinks is anchor text - this is literally the words that are used in the hyperlink. This text is given more value than the surrounding text - you’ve considered this important enough to use as your key words.
The text you use as anchor text should be the phrases or keywords that are most relevant to your page. Just writing “Click Here” doesn’t identify anything about the content. If your page is about shiny widgets then your link should be “shiny widgets”.
All Links Are Not Equal
Backlinks are not all weighted the same, we’ve already discovered that there are various extensions like .gov or .edu, there are Do Follow and No Follow and that OBL’s play a part … the final piece of the pie is Pagerank.
Pagerank is a Google patented algorithm that provides their view of a website’s integrity. The Pagerank (PR) score ranges from 0 through 10, with the majority of sites either unranked or achieving a PR of 1 or 2.
The higher the PR the less web sites with that score. At the top are behemoths like Google, YouTube, Facebook and Twitter then cascading down to the millions of websites that pop up each and every day.
A backlink from a PR4+ site is quite a coup … Add to that .gov and Do Follow and a few hundred of those would do me just nicely!
Reciprocal Links
Finally there are reciprocal links, where each site links to each other.
If you scratch my back then I’ll scratch yours!
If you close the loop on a backlink, providing an equivalent link from yours then this is also a good indicator of integrity.
Group Hug!
Well there you have it, an intro to forming a backlink strategy - like a giant virtual group hug.
The intricacy of linking and backlinking, reciprocal links forms a mosaic that all helps create relevance and site integrity.
The Backlink Shortlist:
- Create a lot of them
- Variety counts (.com, .edu, .org, .gov)
- Relevance counts too (anchor text, Do Follow)
- Be a backlink VIP (check the OBL’s)
- Look for the premium seats (Pagerank counts)
There are lots of ways to generate backlinks, hopefully this gives you a start on what to look for.
Broken Links - End to End Networks
Can anybody define the term end-to-end network process visibility and its scope?
There seems to be a huge confusion in the market, as to what the term end-to-end network process really means. Is it one node forward in the supply chain (my customers) and or one node back (my suppliers), or is it multi-tiered (primary production to end consumer).
If it is the latter, then how do you gain visibility across your suppliers, suppliers - suppliers and / or your customers – customers - customers?
The extract from an economist article below gives an example of the compelling need for visibility across a multi-tiered network.
Broken links
The disruption to manufacturers worldwide from Japan’s disasters will force a rethink of how they manage production - Mar 31st 2011 | TOKYO | from the print edition.LAST year Iceland’s volcanic ash disrupted air transport across Europe and gave the world’s manufacturing supply chain one of its biggest tests since the advent of the low-inventory, just-in-time era. Now, Japan’s quadruple disaster—earthquake, tsunami, nuclear alert and power shortages—has put the supply chain under far greater stress. Three weeks after the massive quake, the extent and likely duration of the disruption are still unclear.
There are some enlightening similarities between the shocks that manufacturers are now suffering and those that buffeted the banking system in the 2008 financial crisis. In both cases two of the biggest surprises were the unexpected connections the crisis uncovered, and the extent of the contagion. The problems began in a seemingly well-contained part of the system—subprime mortgages in the case of finance, in manufacturing’s case a natural disaster in an economic backwater—but quickly spread.
This issue will not go away, no more than natural disasters will go away. If anything they will both increase in intensity.
We do indeed live in interesting times?
Business Models Must Be Built to Adapt
In every market there are industry captains that excel at executing their current business model, that’s what makes them industry leaders.
However most of them slowly become hostages of the status quo, “the way we do things round here slowly morphs into the way we think round here”
History is littered with industry captains that lose out to start up companies who appear from nowhere, and in a few short years overtake the established leader.
A New Paradigm
Cloud computing is bringing in a new disruptive economic environment that will make these transitions occur @ NetSpeed.
This speed of change and market volatility challenges the sustainability of “business as usual” in many markets, placing enormous pressure on any individual enterprise’s ability to respond to market disruption in a timely manner, as most enterprises are now heavily reliant on a multiplicity of external supply partner relationships to produce and deliver their products and services to market.
What’s The Main Frame
Looking back at history, IBM in the 1960’s and 70’s dominated the mainframe computer market, and it did so very successfully against competitors like ICL (UK), Bull (France), Univac, Honeywell, Fujitsu and CDC.
IBM quickly achieved value keystone status within the ecosystems it competed in. IBM’s technology capability, capacity, service level availabilities, integrated sales channels and associated high cost structures were sustained by burgeoning mainframe margins. IBM’s cost base expanded as their enterprise structure grew to manage and support the strategic relationships they forged with their customers.
Their customers (usually large enterprises) were generally value keystone players in their respective ecosystems and also on the trail of sustaining their existing capabilities and capacities.
This capability and value sustaining model utilised by customer and supplier resulted in creating incremental innovations that maintained and improved the business as usual approach in the computer industry.
Consequently IBM largely missed out on the minicomputer market to new competitors such as DEC, Prime, Data General Etc. Subsequent to the minicomputer market, IBM misread the PC market by seeing the value opportunity in the production of PC’s rather than the associated operating systems and software services that supported them.
In the case of DEC and Prime, who had successfully led IBM in the minicomputer business, they completely missed out on the PC market.
The IBM PC division has since been sold to Lenovo (China).
Not Robinson Crusoe
The list of market failure examples is endless and applicable to any industry. All of the above quoted enterprises had the capabilities, resources and capacities to test the relevance of their strategy and value assumptions within their ecosystems; and respond to the disruptive challenges they faced. Yet none of them did so, they lacked the insight to recognise and adapt to change in their business ecosystems.
It appears as if incumbent market leaders throughout history spent their time gathering evidence to support the belief that their strategies, business models and supporting value assumptions were permanently relevant and sustainable.
Give Me the Life Raft
So what’s the lesson to be learnt?
All enterprises and their capabilities, strategies, value assumptions, capacities and availabilities within an ecosystem are dynamically interlinked with their ecosystem partners.
Existing capabilities, capacities and business models, are not permanent and profitable belief systems to be defended at all costs.
Hacking and Scraping through … Orwell’s Sensis
With the investment in competitive facilities provision now ceded to the new government monopoly of the NBN its frightening to look out a couple of years into the emerging content world and see what may become of the competitive content providers in the Australian internet market with Telstra and its resources now moving unfettered from the Google Schmoogle era to a content predator, preying on all the relative minnows in this growing internet on line advertising big pond. The Orwellian Telstra have announced they are going to take over the internet content space and build upon previously print focused Sensis all the bits they think will make it the online content world, a secret deal with Google, a deal with US Yelp for reviews and acquiring Quotify for SME quoting.
At dLook we also feel flattered by having the dubious honour of having our copyright content regularly hacked and scrapped directly by the Yellow Pages, Telstra Burwood IP 203.7.207.5 and then more recently hacked again which led back to the same Telstra IP block at Sensis YP. We assume we are not alone in having this honour bestowed and usually one would be forgiven in thinking that it could have been just an error. Hardly as for over 3 months now Sensis has tried and tried again and this persistence moves the hacking from an aberration to what is a clear and focused management strategy for entering the market using the whatever it takes philosophy. It looks more like the reported old News International principles that are now under much question in other places. Now hacking and scraping is not new and we regularly endure the hacking of the truly dumb people doing the same thing in a smarter way, but for them we understand that is a way of life … like hacking phones.
For Telstra to announce it is now going to take over the fledgling market in March 2011 and immediately start by hacking and stealing the competitor’s databases points to a disregard for the law and to a bleak minnow future when facing such a dominant non law abiding monopoly. Telstra brings already well documented significant market power into the sector with Bigpond, Foxtel and a raft of other ventures including Google. Telstra recently announced that over half its data capacity is now tied up with Google along with its special relationships. It is, of course, the dominant underlying facilities carrier and holds a dominant position in both internet transit and internet content sectors to say nothing of being the publisher of the White and Yellow Pages and the contract operator of the numbering system. Now all of these activities already have more than 50% of the markets they participate in and some well over 90%.
Competing with a Monopolist
Ahh … you may say … but that’s just competition and sour grapes. Competition is OK if you do not have to deal with a competitor who knowingly sets out to break the law and last time I looked hacking copyright content is a breach. Telstra seems to be doing just that whilst at the same time bringing all its gaming tricks from the old pseudo monopoly business into the wild west but relatively naive online internet business sector.
Just how we did arrive here in a new market when Telstra holds a number of Government licences and is supposedly subject to the purview of the ACCC ? Well it would appear that the ACCC is just looking the other way. Surprising, given the changes on foot but given its record, not really unexpected.
I fear the minnows cannot rely on the ACCC to be even able to define these new markets let alone work at a pace that could actually set out a competitive playing field before the minnows are no more. The on balance abandonment strategy and the record they have is seriously not flash … just look at mobile prices here and overseas to see what can be done and what can’t be done when the regulator is gamed and humbled. Telstra is also on record for running policies of deliberate breach and paying fines as a commercial strategy regardless of the collateral damage it inflicts to its competitors. Go figure.
Hacking and scraping is really ugly for the target as it has the double problem of creating duplicate data which can severely impact the hacked party if the data is republished from an alternate and often hidden site. Given the Google Telstra relationship it is of some concern that this may be an underlying motive and the future dims when an unchecked predator like Telstra is free to do what it likes outside the law to whomever. It’s now down to working out who is Snowball and whether the licensor will ever act.
Changing Habits of Google Search
Article by Mande Crnjak, dLook Account Manager - Like dLook on Facebook
How do you use a search engine? What are the words you type to find your page match? This article explores the world of Google search.
Google search. Searches in Google. Google Searching.
Everybody searches differently, especially when looking for a particular product or service.
The question is … are you searching your capital city? Your local area? Your local suburb?
All too often advertisers want to promote themselves as “Plumber Sydney” or “Painter Melbourne” when their real service area is just the Hills district or Mornington Peninsula.
When business owners are looking to promote themselves, they see the Internet as the opportunity to immediately tap unforeseen markets, hitherto unavailable customers - one’s who are just waiting to come across a Plumber in Penrith who will travel 45 minutes to service their emergency repairs in North Sydney.
As a business owner talking with your SEO company, web designer or online directory provider what are you asking them to optimise your page around. What are the keywords that you are trying to be found for and in what geographic area?
Keyword Searches and Suggestions
With the development of Google Places, the Google map and Google Instant (suggested search phrases as you’re typing), a search query is often being generated while you type and predictive results popping up to direct your thinking.
So while you are looking for a specific business or a particular product / service, you’re search words are being made up for you.
Are Google’s words really what you’re looking for?
For example, assume you are in a suburb in South Sydney and are looking for a carpet cleaner.
You go into Google, start typing in “Carpet Cle”… and before you even finish typing the rest of the word, Google has given you the options, “carpet cleaning, carpet cleaning Sydney, carpet cleaning Newcastle, carpet cleaning Wollongong, carpet cleaners, carpet cleaners warehouse”.
So you then click “Carpet Cleaning Sydney” as this seems the most relevant. But the results don’t meet your needs as “Carpet Cleaning Sydney” generates search page listings that are located on the North Shore, Western Suburbs or the Sydney CBD.
Are you going to choose one of these businesses? Or are you going to refine your search? So how often are we refining our search terms?
When searching for businesses which provide us with our desired product or service, we are all refining our searches because:
- We want to support our local community
- Our local suppliers often provide a quicker and more reliable service
- It’s easier to return the product or call back someone regarding the service if it wasn’t quite right
- We don’t have to pay travel costs like tolls, fuel, or be inconvenienced by the time to travel.
Extra delivery costs – additional postage & handling fees particularly when buying from online stores
You may be here in front of me, but how do I find you?
Depending on the type of product or service you are looking for, once you’ve done a local search to find a business do you make the call? Would you go in store to see their range of products for yourself?
So how, as a business owner, do you know if your customer has found you online via your website, your directory listing or social pages? How do you measure the success of your online brand?
Are we searching cities at all?
If you live or work in the city, you are most likely searching that city.
But let’s say you are searching for a restaurant. Are you searching “Melbourne”? Or would you type in “Melbourne City”? Or “Sydney CBD”?
Or would you even go as far as typing in “Italian Restaurant Lygon Street”? Or in Sydney “Thai Restaurant Oxford Street”?
These are the types of keywords people do use to search … so why aren’t business trying to optimize their pages, whether they’re websites, directory listings, advertising campaigns, around these words?
From the North to the South to the East to the West
When looking for a plumber I don’t need to know that it takes 45 minutes to get here - I want you down the road. Well I want you in my house asap and fixing my leak, my burst water pipe or whatever emergency has beset me.
If I’m booking you over the phone following a web search and then you explain that it won’t take long, but I will have to charge you for tolls … hey, give me a local plumber anytime. I don’t want the extra costs or the extra inconvenience.
More and more people are understanding how to use search engines and how to generate the results that suit their needs. It is becoming more specific in keywords and more local in geography.
If people live in the service area then they know how to search it … whether that’s the Hills district, north shore, Southeast Melbourne or the Valley these terms and specific suburbs are showing up with increasing regularity in search engines.
The development of cities which are now moving out in every direction, North, South, East and West, has not only urbanized search terms in relation to these areas, but also keyword searches like “Sydney metro” or “Adelaide Hills”. Are you using these types of keywords to gain customers from these areas?
If you own a business and are advertising online, whether it’s your own website, a directory listing or an online advertising campaign, consider where you want to service and the suburbs and areas that surround it and use these linked phrases and suburbs / areas as your primary search terms to get the best clicks for your buck.
Cloud Computing
Article by Corri Byrne, dLook General Manager - Like dLook on Facebook
Are businesses ready for Cloud Computing? Are we on the verge of a major corporate overhaul of systems, drivers and methods?
Cloud Computing is as useless as a Newborn Baby
A revolutionary new way of doing business is taking place. It started as information technology within business enterprises, and has now been embraced and extended by consumers. It is making sweeping changes to every aspect of today’s economies. It is radically changing the importance and speed of information communication for enterprises, individuals and demand / supply networks.
It is a revolution in network process dynamics, their creation, combination, bifurcation, recombination and patterns of behavior.
It is not being led by Chief Financial officers or Chief Information Officers, who introduced Management Information Systems (MIS) in large enterprises or technology vendors.
Consumer Driven Systems
It is being led by consumer driven dynamic networks (Facebook, Twitter, LinkedIn), who’s implications Business Information Industry leaders have in the past tended to ignore.
It is Cloud technology which is now beginning to be adopted by business and government institutions. Like a newborn baby, it presents society with open possibilities around the way we collaborate, cooperate and compete as individuals and groups.
Historically business operations were all about analyzing the year-over-year business model within the physical constrains of individual enterprises:
- Balancing capital, resources, work activities and customer service
- maintaining in-stock levels
- effective asset management and product assortments
However, customer conversion in retail is not just about setting-up a store or even a multi branded distribution network. Consumer preferences from product research to product purchasing has become multi-dimensional, it is now combined as a digital and physical experience and is geographically global in its reach. Sustainable business models must become aligned, agile and adaptive with their demand / supply value networks.
This entails orchestration, loose integration and coordination of clustered demand / supply network partners; digitally linking their enterprises, distribution centers, and business processes, into a seamless experience for the ultimate consumer of their products and services (the use of shared assets, combined business processes, social, mobile, voice, and video networks. and multi-channel retailing.
Despite the consumer / retailer relationship changing at net speed, bricks and mortar retailers have been unable to respond to this consumer led disruptive business model. Retailers are now compelled to manage product assortments and inventory across multi-brand, multi-channel and multi-distribution strategies, (what products to range, across which channels, what inventory to keep, when, where and how much to keep and distribute).
Demand / supply network partners must rethink how their combined operations interact, react, cycle and feedback to accommodate the new physical - digital retail selling environment.
Changing Consumer Shopping Experience
As Facebook, Twitter, LinkedIn, iPhones, iPods and iPads change the customer shopping experience - Demand / supply network partners need to understand how end-to-end network value is created, transformed, exchanged and consumed in this new environment.
All of these events are network driven and yet all computer business applications to date are enterprise (department) driven.
Vertical industry networks have a compelling need for dedicated real time network support (Cloud Process utilities that coordinate and manage people-to-people and system network-to-network dynamics) that cannot be predefined or pre programmed … the way that current system-to-system interactions are.
Connected Consumer
Article by Corri Byrne, dLook General Manager - Like dLook on Facebook
This article explores the Connected Consumer and why traditional marketing struggles to attain the penetration rates it used to.
Once upon a time consumers depended on retailers to access information as to which product would best answer their needs. However the advent of the web and social networks means that access to product information has been separated from the product and retail store.
In many cases consumers no longer depend on retail outlets for anything other than price comparison and availability. Now with software applications like Red Laser, consumers can use an iPhone to scan a bar code, then search online to find the best deal.
Rising Consumer Awareness
Increasingly, consumers are now better networked and more informed than many of the staff that are trying to sell to them.
When consumers choose to buy online, products are easy to identify, procure and pay for; service responsiveness and product fulfillment is just a click away, and product delivery can be tracked from source to home.
Consumers can also feel more secure in the buying decisions they make; because their purchasing decisions are backed up by online reviews, blogs, recommendations, peer support and advice that is simultaneously available 24/7. All communication is in English – or the consumer’s language of choice.
The real time process between online business and consumer is aligned, agile and instantly adaptive to market change.
This has brought about a gap out there in the market, between retailers and buyers. Retailers are using newspapers, TV and radio broadcasting in an attempt to reach buyers, and it just doesn’t work anymore.
Broadcast Spam - Consumer Filters
Buyers have too many filters available to them. Buyers can limit the content they consume by using caller ID to filter out unwanted phone calls, record television programs and skip through the commercials, or siphon off unwanted junk mail.
Consumers awareness of spam has crossed over to all forms of marketing.
Marketers assume a 1.0% response rate to broadcast marketing campaigns, which is fast turning out to be clearly ineffective.
The Dell System
Consider the worldwide manufacturing operations of Dell Computer. When a consumer designs their computer online, Dell beams that demand signal to its 30 tier-1 and 400 tier-2 suppliers scattered across the globe, they all work asynchronously, against their own clocks, using human and system resources in non-predetermined ways.
That solves the critical challenges in synchronizing the 20% exceptions that must be dealt with in real business— which consume 80% of resources—if an enterprise is to achieve a sustainable competitive edge.
Consumers can stay in touch with their purchase product’s journey manufacture through shipment to final delivery; and the consumer can continue to have ongoing direct relationship with Dell’s support desk without any retailer providing middleman assistance.
The retailer no longer offers any value add to the equation; unless the consumer requires finance.
The question then is how long it will be before finance is tied to online purchases?
Constantly Connected Consumer
The Universal 2008 McCann Report: Power to the People, Social Media Tracker stated:
- 57% of Internet users have joined a social network
- 73% have read a blog
- 34% post opinions about products and brands on blogs / social media networks
- 36% think positively about companies that have blogs
- 83% have viewed video on multimedia channels
- 184 million people worldwide actively maintain a blog
These figures are rising with each year … so where is the future for disconnected retailers?
Improve your online presence and market awareness with dLook online business directory.
Life Without Facebook
Article by Simone Cooper, dLook Account Manager - Like dLook on Facebook
Simone looks at the ramifications of increasing Facebook use - is it just a great social networking tool or a modern addiction?
Millions and millions of hearts stop around the world.
Loud gasps of shock …
A life without Facebook!
Is Facebook really … all that?
Facebook has been embraced by millions as a way to keep up to date with friends and families, or to connect with all sorts of different people, but is it really the best thing since sliced bread? Or the best thing since John Logie Baird invented the first operational television?
People use Facebook everywhere, at home, at work, on public transport; on their mobiles, on their laptops, their iPads. To suddenly have a life without Facebook would it really leave people without a sense of meaning?
Okay, maybe I’m being dramatic here, but many people would find it hard to cope without Facebook. While I’m at it, speaking of people’s fickleness, I can never understand all the Apple “freaks” – those who line up for hours and hours outside the Apple store just to be the first to get their hands on the next iPhone or iPad … but that is a whole other topic.
Back to Facebook … it’s an addiction for a lot of people. I know of a friend who as soon as she gets into work in the morning has to log onto her Facebook account to see what messages are waiting for her and then spends fifteen minutes or so responding before she starts her working day. I also know many of you are thinking … is that wrong?
Influence on a mighty scale
I would have to be one of only a few people who don’t embrace Facebook. I was on a crowded train with a friend recently who’d just signed up to Facebook. I remarked to her with a laugh, “You know, I must be the only person in the world who’s not on Facebook!” This man standing near us turned to me and gave me a big, beaming smile. He obviously thought I was right!
Now obviously I’m not the only person in the world who’s not on Facebook, and doesn’t need to use it, but it seems I’m becoming the minority.
Following the masses?
Do people join Facebook because they genuinely want to? Or because they don’t want to feel like they’re missing out on something? Maybe there’s some peer pressure or media pressure to join Facebook because most people have a Facebook account and you don’t want to feel left out.
To me Facebook seems like a waste of time. Okay, it has its benefits if you have friends overseas, but locally, what is so wrong with face in a book, or catching up, meeting up with friends and family for coffee, for lunch, for dinner? Talking on the phone, or – staying up to date - through VOIP on Skype?
Okay, so some people may argue they do that as well, but do people spend so much time on Facebook that it has become an addiction? That they can’t get by without their Facebook fix?
Personal Facebook Review
If I were to give my take on Facebook, then I’d have say the functionality is great. As a tool Facebook plays a role but should not be the central form of connecting.
Too many people spend too many hours on Facebook; airing their views, their vents and putting in their 10 cents worth. Appears quite often that the comments and content are trivial and probably their use and input is linked to boredom or, worse, a need for social contact that is missing due to Facebook addiction!
If this is a reflection of our modern “social networking” society (that we would prefer Facebook to meet up) well I’ll stick with the “old ways” and catch up for coffee!
If Facebook, online gaming or gambling is a problem please seek help.
Facebook: Effective Advertising?
Article by Mande Crnjak, dLook Account Manager - Like dLook on Facebook
Mande poses the question corporate Facebook pages - are they effective advertising or just another “like”
With more than over 500 million active users, Facebook has quickly become the most influential social network in the world.
But who’s on Facebook? And how effective is it?
Let’s face it, who’s not on Facebook or at least looking at something off a friend’s iPhone during a lunch break?
All people, young and old are “connecting” with people and places from around the world.
An average user has 130 friends and will connect or ‘like’ at least 80 pages.
Facebook has created so many outlets for you (over 900 million) to express how you’re feeling, what you’re doing, where and who you’re with and what you like, that you just can’t help but “update your status” or ‘like’ something, for everyone to see.
No matter what age group you’re in, everyone “likes” everything!
From their favourite movie to their local gym, if you recognise that page, you’re “liking” it!
The Facebook Virus: Like
These ‘likes’ are like a virus!
Whether you’re looking at a friend’s profile or just skimming through your Newsfeed, you’re bound to come across a funny quote, brand, or business you know, and without even thinking, you’ve clicked the button to ‘like’ it.
Maybe even clicking into it and sharing it!
Or suggesting more friends!
And then that’s it!
Within minutes, a few others have clicked ‘like” and that business is getting further exposure by spreading through peoples newsfeeds all over the world.
Or is it?
More and more businesses are creating not only their own websites and directory listings, but are turning to Facebook for extra exposure.
If you don’t already have a Facebook page about your business, or didn’t even know it existed, you will!
It is now rare to find a SEM/SEO professional that isn’t recommending you sign up!
What about those businesses that are already well known? Like Gucci.
If you search “Gucci” in Google, you’ll find their website, a Wikipedia site and of course, their Facebook page.
That’s what’s happening for a lot of other small, medium and large businesses too.
You find a personal site, followed by a directory advertisement and closely followed by a Facebook page.
But which would you choose?
Would you really click on a plumber’s Facebook page? Would you trust him or her?
Say you do click in. Wow, what about those comments on the front page?
The first one says “Highly recommend, fast and reliable service”.
You think great until you see below, “Hunni I locked my keys in the house, can you pick up the kids from school lol”.
Would you use this guy?
Or you’ve clicked onto a page, for example a kitchen renovator’s Facebook, where beautiful photos have been ‘recently added’, displaying examples of the work you’re looking for.
Do you automatically ‘like’ the page and you haven’t even called the guy yet?
How do you know those photos aren’t copied from some other website?
Or are you a business owner with a Facebook page?
You’re wasting all your time adding on videos and photos and testimonials to your Facebook page and forgetting about your website or directory advertisement.
People only find your Facebook page if they know your business name, so how much exposure is your page really giving you?
However, what if you link your website or directory listing to your Facebook page?
We Found You
So people have finally found your business on Facebook.
Are these potential customers taking the extra step to look at your extra (more professional) website or directory listing to get more information?
And if so, how do you know that they found you via Facebook?
The same route applies for directory listings, which create so many links for customers to find more information, directing them to websites, that by the time you get an enquiry, the person calling tells you they found you “on Google mate” or “on your website”.
This leads to the closing question … is a business on Facebook, with information, photos and ‘likes’ providing actual exposure and potential business, or just another page for you, your friends and family to ‘like’?
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