The Social Media Movement

February 13, 2012 · Filed Under dLook Blog · 1 Comment 

There is absolutely no doubt in my mind that social media has revolutionised the way we live.

It has changed us down to our foundations.

Though some people are blind to this stunning transformation. Let me bring it to light for you.

In 1980, the main method of communication was landline telephones, handwritten letters and then the impressive fax machine. People still wrote love letters to each other, you faxed a copy of your report to your best friend and having a telephone in your bedroom meant you were not just well off, but spoiled.

Flash forward to 2012.

You are experiencing one of modern man’s greatest marvels – the internet.

A body of media so extensive it’s almost sizeable to our galaxy, but with every single particle of it within grasp.

The previous decade has been one of expansion and uncontrollable growth in the social media sector. Early on favourite Myspace gave way to giants Facebook and Twitter, founded in 2004 and 2006 respectively. Middle sibling YouTube, bursting onto the scene in 2005, has significantly altered our access to media which we could previously only hire, buy or view for a limited time on TV.

Beyond these three big names, there are hundreds more, some generalists like Google+ and other more niche sites like LinkedIn, deviantArt and Last.fm.

Across these various sites, people from all walks of life are given the chance to connect – so long as they have an internet connection.

The New Age of Social

Social media connects one mother to another, a retiree to a forgotten highschool friend, a teenager to their favourite band, the West to the Eastern world and Hollywood to the globe.

What’s more, as the social media movement really begins to pick up the pace, founders, investors and developers are taking it in an array of new directions, from connecting consumers to businesses, to creating mass awareness of causes and building scores of public opinion, the likes of which the world has never seen.

So if you ever thought social media had nothing to offer you, think again.

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